Today i've decided to rehearse my business plan. Haven't looked at it for a few months, and during few months things can change. To my surprise i've found that almost everything i planned for somehow changed. Not all, but most of it! First of all it is knowledge that's changed. When i was writing down some figures and estimates of how much the distribution would cost in terms of money and time i though i had come to a reasonable conclusion. I have not made any research since then, but now when i look at that plan i can see it's a total mess! Why would anyone be so stupid to write this? Wait a minute, it was me!
I'll give an example. I have planned to sell through game portals like Pop Cap and Big Fish to distribute game, but i totally underestimated the conditions these guys impose on the products they sell. Even Steam guys who have quite an open view on game requirements "don't discuss our distribution deals publicly. Once we take a look at your game, we'll get to those details". I've read somewhere that it may take Apple several months to get you app to the iTunes App Store. If you plan to finish the game in 6 months, 3 months of idle waiting to be certified make a change! How many other things i haven't though of?
There is a funny thing about this. You cannot plan for making game without getting all the information from the distributors. Distributors wont give away any information until you show them a playable game. And it better be good! People who have gone through all this can't shed any light on this because of the numerous non-disclosure agreements.
I've put my plan back on the shelf. I shall revise it once the game is shipped. I can feel a lot of fun coming.